All projects
Brand · 2024
susuboxx
A mark and colour system for a saving product based on susu, rotating savings.
- Year
- 2024
- Kind
- Brand
- Made with
- Brand, Fintech, Identity
“A saving product based on susu should feel familiar to the people who already use it.”
Familiar, without looking like a bank.
The product needed to feel recognisable to people who already use susu, and still read as a current digital product.
A small system, applied narrowly.
Colour, a mark, and a few applications for product and simple marketing. No brand book for its own sake.
A mark they can actually use.
A colour and mark system that works on the product and on basic marketing, without a separate visual world to maintain.
